Concrete loves CoppaFeel’s ‘Grab Life By the Boobs’ campaign. They are the first breast cancer charity in the UK to solely create awareness amongst young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. Their work encourages young people to check themselves to ensure all breast cancers are diagnosed early and correctly, educating communities on the signs and symptoms and empowering them to seek advice from a doctor if symptoms persist. They have created several incredible campaigns, many of which feature their giant inflatable ‘boob’ costumes, including their annual music festival, Festifeel.
For International Women’s Day, they will be releasing 5 t-shirts with designs by different artists based on the slogan, ‘Grab Life By The Boobs.’ Our Graphic Designer, Ben, created this brilliant design for their competition, capturing the charity’s tongue-in-cheek tone.
You can find out more about fundraising here