Richard, the infamous personality and pulse behind the East London party scene decided to close his club night, Boombox, a honeypot for creative types on New Year’s Eve in 2007 and developed a magazine.
Richard moved to London at the age of 19 with just a suitcase in tow. His successes have relied on a keen sense of what his friends, a certain crown of fashion, art and music industry natives with a peppering of scene-y eccentrics, are looking for. That was how Boombox started and how Ponystep became a reality.
Ponystep features several of Mortimer’s East London crew. Far from predictable, Ponystep offers its readers plenty of gaudy escapism. Alongside more soberly styled mags, it looks exactly as Richard wants it to – the way he looked once too, when he first arrived in the city he has helped to shape.
“What I’m trying to do is put forward a different perspective on fashion. It’s quite a personal vision.”